Using Goals in Google Analytics to Create Actionable Insights for Your Website
Written by Martin Wong on December 31, 2009
We are proud to announce the release of our first Google Analytics white paper, entitled “Using Goals in Google Analytics to Create Actionable Insight for your Website“. The paper outlines how businesses can set up goal tracking in Google Analytics to accurately measure their website’s effectiveness in converting visitors.
Download a copy (below) to learn how to set up a wide range of useful goals ranging from tracking newsletter signups, social media bookmarking to tracking the completion of an online sales process. The goal conversions outlined in the white paper are intended for websites of all sorts, including:
- Brand Awareness and Engagement Website: For brochure-style websites that don’t directly sell products or generates leads for your business.
- Lead Generating Website: For websites where you want visitors to contact you for further information about your products and services.
- E-commerce Sales Website: For online E-commerce stores where you want to track visitor behavior and analyze how they navigate through the online sales process. Read more…
5 Easy Ways to Rank Higher on Google
Written by Martin Wong on December 22, 2009
Ranking high on Google isn’t all about SEO and HTML tricks, but about regularly creating compelling and useful content that encourages people to return to your website. The beauty of Internet Marketing is that if you are creating effective content, then ranking well within your niche will be easy, provided you follow some important online marketing principles.
These 5 easy steps to ranking higher on Google’s search are tested and proven techniques that will enable you to increase your website’s ranking and overall traffic. Follow each of these guidelines and you will begin to see results in a short period of time. Read more…
The World’s First Gingerbread Data Center
Written by Smartt Team on December 22, 2009
In the spirit of the Holidays, SmarttNet’s Internet marketing team took a well deserved break and started construction on a little project that we call the SmarttNet Gingerbread Data Center.
Everything started out well. The gingerbread was fresh, the icing was soft and spirits were high.
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| Once we had built a solid foundation, it was time to decorate. We even did a bit of candy branding | ||
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| In the end, the house looked fantastic. That lasted for about ten minutes before tragedy struck. | ||
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| Luckily, our real Data Center is built with much stronger stuff than icing and gum drops
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