The Ongoing Battle Between Design, Marketing and SEO
Written by Smartt Team on January 29, 2010
In my industry, graphic design, I find I’m always arguing with the marketing team. This isn’t because they aren’t nice people – they’re all swell – or because I’m confrontational – I’m the most laid back person I know. Mainly, it’s because we have different goals.
I know this seems a bit strange, considering our goal should really be the same, to sell, promote and market our products, but to a designer it’s all about looks and to a marketer it’s all about sales… So sometimes we don’t always see eye to eye, especially when a design is compromised for the sake of reaching yet another target market.
I’m a big believer in stuff like white space, subtle accents and not too much copy (especially on the web, because people HATE readying through content on websites). I have a big affliction to flashy buttons, drop shadows, big arrows, ANY outlined text, starbursts, basically anything a marketer may use to grab someone’s attention. I also don’t believe in cramming content into every space… But, like everyone, marketers and designers have to find a way to live in harmony, and I think after my 5 years in this field I’ve learned how to coexist. Read more…
We’re Hiring! PR and Social Media Coordinator Needed!
Written by Smartt Team on January 28, 2010
Want to be part of an energetic and dynamic team in a fun and productive environment? Want to work for a company that values your creativity and passion for technology? This opportunity may be the perfect career move for you.
SmarttNet is an established Internet Service Provider with a 15 year history. Our Internet Marketing and Web Design department offers a unique environment that is fun, fast-paced and challenging. For more information, visit www.smartt.com and www.marketingsmartt.com
Position:
The PR and Social Media Coordinator will be responsible for proactively communicating with the public through press releases, blog posts and relevant social media platforms (including but not limited to: Facebook, Twitter, Linkedin, Flickr, and Youtube). Read more…
How To Set Up Google Analytics
Written by Kyle Pearce on January 18, 2010
A look inside Google Analytics at some of the statistical data provided.
Google Analytics is a free and easy-to-use website tracking and statistics tool provided by Google. It provides you with detailed statistics and data about the visitors to your website. If you don’t currently have a tracking tool to analyze your website’s traffic, then Google Analytics is a great tool to begin with. Google Analytics is currently used by about 40% of the top 10,000 websites, according to Wikipedia. Read more…
