Making Data-Driven Business Decisions With Google Website Optimizer
Written by Kyle Pearce on May 31, 2010
In the marketing industry, a lot of important decisions are based on nothing more than educated guesswork. This is because for most businesses, the cost of doing customer research through focus groups and opinion polling is prohibitively expensive. But what if there was a cost effective solution where small businesses could easily test the effectiveness of their online marketing material? Well, there is, and it’s called Google Website Optimizer.
Google Website Optimizer is an easy-to-use tool offered by Google to help business conduct split and multivariate (3-way or more) testing. It provides you with a powerful tool to increase your conversion rate with its easy testing system. To give an example of just how powerful this tool can be for your business, let’s look at one of the most famous examples of conversion split-testing. Read more…
Burnaby Board Of Trade – Business Creating Business Tradeshow
Written by Kyle Pearce on May 10, 2010
SmarttNet Team at the BBOT Tradeshow
Update: The Burnaby Board of Trade’s annual Business Creating Business tradeshow was a huge success! Thank you to everyone for visiting our booth and meeting our web marketing team. To view the event photos taken by local photographer Mark Kinskofer, please visit the BBOT Photo Gallery.
We are excited to have a booth at the Burnaby Board of Trade’s 5th annual “Business Creating Business” Tradeshow. The Tradeshow will be held on Thursday, May 12th from 4 – 8 pm at the Delta Casino Hotel & Conference Centre at 4311 Dominion St. in Burnaby (beside the Willingdon Street exit from Highway 1).
There will be over 50 exhibitors including the Better Business Bureau, Burnaby RCMP, Business In Vancouver, Canadian Western Bank, Public Works and Government Services Canada, SFU, Sun Life Financial, West Plateau Golf & Country Club and Tourism Burnaby. Read more…
