Smartt Business Development
Written by Marc Deveraux on March 17, 2011
Business development starts with the questions we ask and determines the quality of our interactions, the effectiveness of our solutions, the exactness of our evaluation and the breadth of our creativity.
Whether we’re responding to a client’s request or we’re initiating a conversation, we must methodically conduct a thorough value creation diagnosis before offering a value creation prescription.
If we don’t prove a financial impact, we won’t be able to prove value and an opportunity that is worth pursuing and investing our time, people and resources.
Effective communication, thinking and analysis—when applied consistently—can significantly increase value creation and sales success.
