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Social Media: Dial It Up in 2012
Written by Martin Wong on January 15, 2012
When every major brand has a Facebook page and a community manager who monitors tweets, it’s time to recognize that social media has become mainstream. Marketing departments who want to attract and retain followers must dial up the volume to get noticed by social media users.
Remember the days when a website was just an online version of your print brochures? Now websites must capture attention, deliver a constant supply of useful content to their customers, and work hard behind-the-scenes to collect data. Good online campaigns drive visitors to a website for proof and measurement of a campaign’s success.
The same goes for social media. A simple Facebook page is old hat. Your campaigns must engage, amuse, and assist your customers before they’re willing to share their social network with you. Many companies with Twitter, YouTube, and Facebook already know that in order to make a difference to their businesses, they need to take the next leap and treat social media as a communications channel, not just an advertising spot. Here’s what we’re seeing:
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