Analytics & Optimizer: A Dream Team to Achieve Business Objectives
Written by Saleh Tousi on January 10, 2011
Collecting analytics data about your site visitors is a good thing. The theory behind collecting information is that if you have some sensible data, you can better plan when executing business objectives. But, like most good things, there’s a catch.
You need a way of testing all this wonderful data against your theories of what works. If you don’t, you will be left with a big blob of information that doesn’t do your organization much good except supply icing for colourful reports.
For example, how useful is it for you to know that, on average, your website visitors spend 40 seconds on your landing page?
Or, what intelligence do you get from knowing that your customers drop out at the third step of a registration process on your site?
You can get all of this data from analytics, but so what? How does that translate into implementing changes to your site to help achieve results? If only there was a way to use this data to help achieve business objectives…
Enter Optimizer. Read more…
