The Ongoing Battle Between Design, Marketing and SEO
Written by Smartt Team on January 29, 2010
In my industry, graphic design, I find I’m always arguing with the marketing team. This isn’t because they aren’t nice people – they’re all swell – or because I’m confrontational – I’m the most laid back person I know. Mainly, it’s because we have different goals.
I know this seems a bit strange, considering our goal should really be the same, to sell, promote and market our products, but to a designer it’s all about looks and to a marketer it’s all about sales… So sometimes we don’t always see eye to eye, especially when a design is compromised for the sake of reaching yet another target market.
I’m a big believer in stuff like white space, subtle accents and not too much copy (especially on the web, because people HATE readying through content on websites). I have a big affliction to flashy buttons, drop shadows, big arrows, ANY outlined text, starbursts, basically anything a marketer may use to grab someone’s attention. I also don’t believe in cramming content into every space… But, like everyone, marketers and designers have to find a way to live in harmony, and I think after my 5 years in this field I’ve learned how to coexist. Read more…
We’re Hiring! PR and Social Media Coordinator Needed!
Written by Smartt Team on January 28, 2010
Want to be part of an energetic and dynamic team in a fun and productive environment? Want to work for a company that values your creativity and passion for technology? This opportunity may be the perfect career move for you.
SmarttNet is an established Internet Service Provider with a 15 year history. Our Internet Marketing and Web Design department offers a unique environment that is fun, fast-paced and challenging. For more information, visit www.smartt.com and www.marketingsmartt.com
Position:
The PR and Social Media Coordinator will be responsible for proactively communicating with the public through press releases, blog posts and relevant social media platforms (including but not limited to: Facebook, Twitter, Linkedin, Flickr, and Youtube). Read more…
The World’s First Gingerbread Data Center
Written by Smartt Team on December 22, 2009
In the spirit of the Holidays, SmarttNet’s Internet marketing team took a well deserved break and started construction on a little project that we call the SmarttNet Gingerbread Data Center.
Everything started out well. The gingerbread was fresh, the icing was soft and spirits were high.
 |
 |
 |
| Once we had built a solid foundation, it was time to decorate. We even did a bit of candy branding | ||
 |
 |
 |
| In the end, the house looked fantastic. That lasted for about ten minutes before tragedy struck. | ||
 |
 |
 |
| Luckily, our real Data Center is built with much stronger stuff than icing and gum drops
|
||
