New Talent for a New Year
Written by Smartt Team on December 22, 2009
In response to the growing demand for integrated Web solutions, SmarttNet is expanding its stable of talent just in time for the New Year.
We would like to extend a warm welcome to Howard Chang, who is joining SmarttNet as a Web Developer. Howard brings several years of experience as a developer for various companies within the tourism industry. Prior to joining SmarttNet, he worked as a Software Engineer for notable tourism site Adventures Abroad and as an ERP Systems Developer for Indus Travels. Howard is a graduate of the University of Victoria, where he studied Computer Science with an emphasis on software engineering.
Welcome to the team, Howard!
Photograph by Flickr user Rangga Chandra
Study Says Social Media Heavily Influences Holiday Shoppers
Written by Smartt Team on December 9, 2009
The Holiday Season is a busy time for online retailers and for many companies it can make or break a sales year. Thankfully, there are more ways than ever to reach potential customers online.
A new report from market research firm comScore points to a significant uptick in online shoppers who are coming across deals on social networks and following through all the way to the checkout. Here are the details, as reported by Tech Crunch:
In an interesting twist to the usual online spending reports, comScore dug a little deeper with respondents on the influence of social media on their holiday shopping behavior. According a survey taken last week, 28 percent of shoppers surveyed said that social media has influenced their purchases. Consumer-generated product reviews, like those seen on both retail sites and standalone review sites was the most common form of social media that had influenced holiday purchases (13 percent of respondents), followed by an expert product review (11 percent). Read more…
SmarttNet Takes an Analytical Approach to Internet Marketing
Written by Smartt Team on December 2, 2009
VANCOUVER, BRITISH COLUMBIA – December 2, 2009
After 15 years of providing integrated Web solutions to businesses across Western Canada, Vancouver Internet marketing firm SmarttNet is setting out to help small and medium sized enterprises enter the profitable world of Web Analytics.
The recent addition of 4 Google Analytics Qualified Individuals to the company is a major expansion, but also a natural progression for SmarttNet, whose Chief Marketing Officer Martin Wong has always put hard numbers first when it comes to measuring the success of any marketing campaign.
“Web Analytics should be a cornerstone for any web strategy,” says Wong, “Especially with the economic downturn, it is absolutely essential for companies to measure and analyze any marketing activities. Web analytics can help you control your costs and optimize your return on investment by observing how your customers react and behave cross-channels.” Read more…
