How To Track Your Yahoo, Bing and Facebook PPC Ad Campaigns in Google Analytics
Written by Kyle Pearce on June 15, 2010
Whenever you run a PPC Ad Campaign, it is important that you track and optimize its business value. For Google Adwords, it is easy to use the automatically tagged URLs to track your campaigns in Google Analytics. For other PPC Ad Platforms, you will need to create your own custom tagged URLs for each landing page. Fortunately, this is easy to do and in a matter of minutes you can be tracking all your different PPC Accounts in the same Google Analytics account.
The key to tracking different PPC Ad Campaigns is Google’s URL Builder. Using this handy tool, you can track the conversions and return on investment from your online advertising spending. Read more…
Making Data-Driven Business Decisions With Google Website Optimizer
Written by Kyle Pearce on May 31, 2010
In the marketing industry, a lot of important decisions are based on nothing more than educated guesswork. This is because for most businesses, the cost of doing customer research through focus groups and opinion polling is prohibitively expensive. But what if there was a cost effective solution where small businesses could easily test the effectiveness of their online marketing material? Well, there is, and it’s called Google Website Optimizer.
Google Website Optimizer is an easy-to-use tool offered by Google to help business conduct split and multivariate (3-way or more) testing. It provides you with a powerful tool to increase your conversion rate with its easy testing system. To give an example of just how powerful this tool can be for your business, let’s look at one of the most famous examples of conversion split-testing. Read more…
How To Set Up Google Analytics
Written by Kyle Pearce on January 18, 2010
A look inside Google Analytics at some of the statistical data provided.
Google Analytics is a free and easy-to-use website tracking and statistics tool provided by Google. It provides you with detailed statistics and data about the visitors to your website. If you don’t currently have a tracking tool to analyze your website’s traffic, then Google Analytics is a great tool to begin with. Google Analytics is currently used by about 40% of the top 10,000 websites, according to Wikipedia. Read more…
