Analytics & Optimizer: A Dream Team to Achieve Business Objectives
Written by Saleh Tousi on January 10, 2011
Collecting analytics data about your site visitors is a good thing. The theory behind collecting information is that if you have some sensible data, you can better plan when executing business objectives. But, like most good things, there’s a catch.
You need a way of testing all this wonderful data against your theories of what works. If you don’t, you will be left with a big blob of information that doesn’t do your organization much good except supply icing for colourful reports.
For example, how useful is it for you to know that, on average, your website visitors spend 40 seconds on your landing page?
Or, what intelligence do you get from knowing that your customers drop out at the third step of a registration process on your site?
You can get all of this data from analytics, but so what? How does that translate into implementing changes to your site to help achieve results? If only there was a way to use this data to help achieve business objectives…
Enter Optimizer. Read more…
How To Track Your Yahoo, Bing and Facebook PPC Ad Campaigns in Google Analytics
Written by Martin Wong on June 15, 2010
Whenever you run a PPC Ad Campaign, it is important that you track and optimize its business value. For Google Adwords, it is easy to use the automatically tagged URLs to track your campaigns in Google Analytics. For other PPC Ad Platforms, you will need to create your own custom tagged URLs for each landing page. Fortunately, this is easy to do and in a matter of minutes you can be tracking all your different PPC Accounts in the same Google Analytics account.
The key to tracking different PPC Ad Campaigns is Google’s URL Builder. Using this handy tool, you can track the conversions and return on investment from your online advertising spending. Read more…
Making Data-Driven Business Decisions With Google Website Optimizer
Written by Martin Wong on May 31, 2010
In the marketing industry, a lot of important decisions are based on nothing more than educated guesswork. This is because for most businesses, the cost of doing customer research through focus groups and opinion polling is prohibitively expensive. But what if there was a cost effective solution where small businesses could easily test the effectiveness of their online marketing material? Well, there is, and it’s called Google Website Optimizer.
Google Website Optimizer is an easy-to-use tool offered by Google to help business conduct split and multivariate (3-way or more) testing. It provides you with a powerful tool to increase your conversion rate with its easy testing system. To give an example of just how powerful this tool can be for your business, let’s look at one of the most famous examples of conversion split-testing. Read more…
