A Canadian Guide To Google Local Business Citations
Written by Kyle Pearce on July 6, 2010
The local business results that appear when you search for "Vancouver Hotels" on Google.
As I talked about in a previous post on the Top 10 Ranking Factors for Google Places, getting valuable local citations is the best way to dominate the rankings for Google’s Local Business listings. A citation is where your business name, address and phone number is mentioned (or cited) by another website. Since some Canadian businesses don’t have a website, Google is able to crawl any citations in content that mentions a business, even if a website is not linked from that page. However, having an incoming link from a citation source is preferable, as it is likely considered of higher value and the link can refer valuable traffic to your website. Read more…
How Google’s Ranking Algorithm Works (Infographic)
Written by Kyle Pearce on June 30, 2010
In the Search Engine Marketing industry, the most common question I hear from people is how does Google rank websites? To keep things simple, I explain that the algorithmn behind Google’s PageRank ranks websites based upon:
The quantity and quality of links with incoming links from high traffic websites that have relevant content to your website providing the most value. It gets a little more complicated than that, and quality is far more highly valued than quantity, but that’s basically how it works.
So, if you’re like me and fascinated with how Google’s ranking algorithm works (and earns the company billions of dollars each year in profits!) then you will definitely find this infographic interesting.
Click on the image to view the full-size graphic. Infographic by PPC Blog
Interactive Marketing Is The Future
Written by Kyle Pearce on June 23, 2010
According to Forrester Research, interactive online marketing is predicted to grow to 21% of all marketing spending by 2014. This would mean the interactive online marketing industry would grow to almost $55 billion dollars per year by 2014. Forrester’s most recent US Interactive Marketing Forecast (2009-2014) predicts the further cannibalization of traditional media and the breakdown in the business models of traditional advertising, marketing and public relations agencies that can’t make the successful jump into interactive online channels.
The survey results were taken from 204 marketing executives at large firms with over 200 employees from a wide variety of industries. Interestingly, Forrester predicts that advertising budgets will continue to decline as less expensive and more targeted online marketing tools enable marketers to spend less money to accomplish their current advertising goals. Instead, the money saved can be better spent on innovation, research and development, customer service, user experience and new technology investments. Read more…
