The Future of Advertising and NFC (PART 2 OF 2)
Written by ray.silva on December 2, 2011
What’s On the Horizon
Last month this blog gave an overview of near field communication (NFC) and how it can drive highly personalized marketing. This month we take a closer look at the benefits of NFC and how visionaries see it being deployed for marketing and advertising.
Earlier this year, Google quietly dropped QR codes in favour of NFC, launching Google Wallet, an Android app that allows smartphones to store credit cards, loyalty cards, and gift cards so that consumers can make mobile payments by phone. On October 5 Canadian mobile development company Gauge Mobile and media company NewAd teamed up to develop North America’s first Near-Field-Communication Ad Network starting with NFC-enabled advertising displays on college campuses. What next?
Let me be the first to say that slicker technology does not guarantee successful marketing campaigns. When campaigns fail, the problems are likely more to do with marketing strategy and execution than technology. NFC won’t solve such issues. However, given its many business benefits, I’m hopeful that companies will plan for NFC more carefully in order to deliver valuable information, maximize brand engagement, strengthen sales, and harvest deeper metrics.
Deliver information on-demand
Have you ever seen an advertisement and wanted to know more about the product or company? Then forgotten about it in the next moment? With NFC, users can tap/point their mobile device to an advertising display or product tag and receive information instantly. Not only could information include topics such as product benefits, ingredients, usage directions, and where to purchase, but users would be able to save the information for later action; or the retailer could include a ‘call to action’ such as a coupon or the opportunity to purchase online. NFC enabled media tells a brand’s story more effectively and captures the customer’s attention by providing valuable information when they need it most – at the point of impression.
Read more…
Our Marketing Grand Prix Event Reported on Reuters and Yahoo! News
Written by Martin Wong on February 7, 2011
The word is starting to spread about our world-class marketing event in Vancouver on Friday, February 25th. Our press release announcing the event was released today and quickly picked up by global news agency, Reuters, as well as Yahoo! News. The full press release follows:
Vancouver Web Agency to Attract Over 100 B.C. Marketing Executives to ‘Grand Prix’ Event
PR Newswire
VANCOUVER, British Columbia, Feb. 7, 2011
VANCOUVER, British Columbia, Feb. 7, 2011 /PRNewswire/ — Vancouver Web agency MarketingSmartt announced today some of the top B.C. executives that will be attending its exclusive “Grand Prix 2011″ marketing management conference on February 25th. The list includes companies such as IBM, Houle Electric, Sierra Systems, Blenz Coffee, Accent Inn, DNA Data, and Hemlock Printers.
MarketingSmartt Grand Prix 2011 is an exclusive 1-day conference delivering Web, Social and Mobile marketing strategies. Signup is by invitation only, admission is by donations, and all proceeds will go to MarketingSmartt’s charity partners — Union Gospel Mission and A Loving Spoonful.
The Company contributes the popularity of the event among B.C. executives to several reasons.
“Companies want to keep up with the speed of change in an era of Web 2.0, mobile marketing, and localized search results,” states company CEO Saleh Tousi, “Plus, it’s not often you get to schmooze with other top executives next to racecars and a pit crew. This event will really bring together the local business community.”
For media inquiries about the event, please visit www.emarketingbc.com or contact Agata Szymaszek at (604) 473-9700.
About MarketingSmartt
MarketingSmartt is the only Web agency that helps marketing managers of ambitious companies utilize the latest technologies to build tribes around their brands in an era of Web 2.0, mobile, and localized marketing. For additional information please visit our website at www.marketingsmartt.com.
Analytics & Optimizer: A Dream Team to Achieve Business Objectives
Written by Saleh Tousi on January 10, 2011
Collecting analytics data about your site visitors is a good thing. The theory behind collecting information is that if you have some sensible data, you can better plan when executing business objectives. But, like most good things, there’s a catch.
You need a way of testing all this wonderful data against your theories of what works. If you don’t, you will be left with a big blob of information that doesn’t do your organization much good except supply icing for colourful reports.
For example, how useful is it for you to know that, on average, your website visitors spend 40 seconds on your landing page?
Or, what intelligence do you get from knowing that your customers drop out at the third step of a registration process on your site?
You can get all of this data from analytics, but so what? How does that translate into implementing changes to your site to help achieve results? If only there was a way to use this data to help achieve business objectives…
Enter Optimizer. Read more…
