Written by Smartt Team on May 5, 2009
SEO, also known as Search Engine Optimization is the buzz word on the internet these days. Everyone thinks they know what it is and what it means. Some people will tell you it’s all about keyword stuffing, others will tell you it’s about using meta tags in your code. Others claim that all you have to do is buy links from India to get a Google number one. Some companies will even charge you a monthly fee to rank number one without ever telling you what they’re doing. There’s so much controversy surrounding SEO, it’s no wonder that most people are confused about what it actually is.
Generally the SEO and online marketing industry is very secretive about what they do and how they increase page rankings on search engines. The mystery surrounding SEO only perpetuates the myth that it’s hard to do. But it’s not as complicated or mysterious as you may think. In fact, once you know what you’re doing, it’s easy.
If you want to know what it is we internet marketers and SEO masters do all day, I’ll let you in on a little secret. Now, lean in close to your screen and don’t let anyone around you see what you’re reading because if this trick gets out, everyone will start doing it and we’ll lose our power.
Ready? Okay… here it is: Update your website regularly.
If you do nothing else, updating your site regularly will help increase your rankings with search engines. Said another way, all else being equal, the website that is updated regularly will rank higher than the site that isn’t.
What happens is this: Search engines come to your site to look for and index content. When they visit your site, they’ll look around for a while and see what’s there. When you first put your website up, it’s new and fresh in Google’s virtual mind. It knows about you and remembers your site and what it’s about. So when someone enters your keyword, your site will come up on the index.
At the beginning the search engines will come to your site a couple of times, looking for new content. If they don’t see anything new, they will assume they’ve indexed everything and that their job is done on your site. With nothing left to index, they stop visiting your site. Eventually, they’ll forget about you, stop coming around and stop indexing your content.
This is not where you want to be. When the search engines forget about you, stop coming around and stop indexing your site, your page drops in rankings.
Instead of leaving your site stagnant and static, keep it fresh and update it constantly. This has the opposite effect on the search engines. Instead of forgetting about you, when you update your content regularly, you will actually train them to visit your site more frequently. This keeps you fresh in their mind and your content ranking high. When Google visits your site, it remembers you exist. It remembers what your page is about and is able to index you in the search engines when someone types in your keyword. The more you update, the more Google will visit your site. The more Google visits your site, the more it is able to index and remember about you. In turn, Google will recall your site when one of your keywords is entered into the search bar and your site will rank higher on the results page.
It’s almost too simple. If you never do anything else, if you never do any other SEO, remember this one trick. Remember to update your website. Of course, that’s only one piece of the puzzle, but it’s a big one and it’s one that anyone can do.
Written by Smartt Team on April 10, 2009
It’s easy to get bogged down with everything you have to do to maintain your website and your online marketing. Some days, the tasks seem so daunting you don’t even know where to start. But it’s important to your e-marketing campaign not to get so caught up with everything you have to do that you don’t do anything at all.
Breaking down exactly what it is you need to do into smaller steps and then prioritizing your list is the first step in managing your time effectively. Once you get into the flow of managing your e-marketing campaign, you’ll learn where your needs are and where your priorities lie. In the meantime, to help you get started, here are a few suggestions for setting priorities for your online marketing.
1. Submit your site to directories first
Directories are an important part of your overall e-marketing strategy. But because many of them are managed by people and not computers, the approval process is often slow. It can takes weeks or months before your site gets listed in the directory. For this reason, you want to submit your site to the directories as soon as possible. Since it takes a while for your site to be approved, you don’t have to worry about submitting to too many directories too fast.
2. Set your blog on auto post
The ability to write a blog post weeks or even months in advance is an extremely effective way to save time. Blogs need to be updated regularly- at the very least once a week. And two or three times is better. But life doesn’t always give you the time to update your blog as regularly as you’d like to. Things come up- you need to meet an important client or the kids need to go to soccer practice. Unfortunately blogs often go unattended and don’t get updated for months at a time.
Instead of leaving it to chance, take matters into your own hands and set your blogs on auto post. Schedule a time when you can sit down and write all your blog posts for the entire month at once. If you’ve decided to post once a week, you’ll need to write four posts, eight for twice a week and twelve for three times a week. Set aside a few hours and write as much as you can. Then, set your blog on auto post and watch it update itself one, two or three times a week.
3. Start an article writing campaign
Article writing campaigns can be time consuming. After all, it does take time to write articles. But it’s well worth the pay-off in the end. Kick starting your campaign with a blast of 20 articles is an excellent way to boost your ranking on the search engines. This may seem like a lot of work, but it doesn’t have to be. Take it slow and don’t overwhelm yourself. Start by writing one article every business day (you deserve a break on the weekends) for four weeks. Write about a topic you know a lot about and can easily write 300-500 words on. Generally, articles don’t need to be any longer than this. Once you have your 20 articles written, go ahead and submit them to the article directories and ezines. Before you know it, you’ll be getting more and more back links from this campaign without having to do any more work.
No matter where you start, it’s important to start somewhere. Even if you don’t have time for everything, make time for something. Anything is better than nothing.