http://www.marketingsmartt.com Just another WordPress weblog Tue, 27 Jul 2010 00:27:28 +0000 http://backend.userland.com/rss092 en About Our Company SmarttNet is a well established, successful and growing Internet Service Provider with a skilled and dedicated team of creative and technical professionals. We provide co-location, connectivity, online marketing and web development services to clients across Canada and the United States. As a result of our growth, we are looking ... http://www.marketingsmartt.com/were-hiring-a-technical-document-specialist/ [caption id="attachment_3595" align="alignnone" width="580" caption="The local business results that appear when you search for "Vancouver Hotels" on Google."][/caption] As I talked about in a previous post on the Top 10 Ranking Factors for Google Places, getting valuable local citations is the best way to dominate the rankings for Google's Local Business ... http://www.marketingsmartt.com/a-canadian-guide-to-google-local-business-citations/ In the Search Engine Marketing industry, the most common question I hear from people is how does Google rank websites? To keep things simple, I explain that the algorithmn behind Google's PageRank  ranks websites based upon: The quantity and quality of links with incoming links from high traffic websites that have ... http://www.marketingsmartt.com/how-googles-ranking-algorithm-works-infographic/ According to Forrester Research, interactive online marketing is predicted to grow to 21% of all marketing spending by 2014. This would mean the interactive online marketing industry would grow to almost $55 billion dollars per year by 2014. Forrester's most recent US Interactive Marketing Forecast (2009-2014) predicts the further cannibalization ... http://www.marketingsmartt.com/interactive-marketing-is-the-future/ Today Wordpress released its highly anticipated Wordpress 3.0 "Thelonious" update. The new release is a huge step forward in Wordpress' transition from a blogging platform to a more flexible, full-featured content management (CMS) system. Wordpress continues to be one of the most popular blogging and CMS platforms with over 10.3 million ... http://www.marketingsmartt.com/wordpress-3-0-released/ Whenever you run a PPC Ad Campaign, it is important that you track and optimize its business value. For Google Adwords, it is easy to use the automatically tagged URLs to track your campaigns in Google Analytics. For other PPC Ad Platforms, you will need to create your own custom ... http://www.marketingsmartt.com/how-to-track-your-yahoo-bing-and-facebook-ppc-ad-campaigns-in-google-analytics/ Today, David Mihm released his influential 2010 Local Search Ranking Factor survey. This year 34 search engine marketing experts provided their insights and the result is some very valuable information to help you gain a better understanding of how Google's Local Algorithm ranks listings. The Top 10 Local Search Ranking Factors: Based on ... http://www.marketingsmartt.com/local-search-ranking-factors-for-google-places/ Google is now personalizing search results based upon your previous search history and your location (based on your IP address). Google has made it clear that personalizing search results is a significant part of its future search strategy so this is a trend that will continue. The result from personalized ... http://www.marketingsmartt.com/how-to-search-google-without-personalized-search-results/ In the marketing industry, a lot of important decisions are based on nothing more than educated guesswork. This is because for most businesses, the cost of doing customer research through focus groups and opinion polling is prohibitively expensive. But what if there was a cost effective solution where small businesses ... http://www.marketingsmartt.com/making-data-driven-business-decisions-with-google-website-optimizer/ [caption id="attachment_3166" align="alignnone" width="500" caption="SmarttNet Team at the BBOT Tradeshow"][/caption] Update: The Burnaby Board of Trade's annual Business Creating Business tradeshow was a huge success! Thank you to everyone for visiting our booth and meeting our web marketing team. To view the event photos taken by local photographer Mark Kinskofer, please ... http://www.marketingsmartt.com/burnaby-board-of-trade-business-creating-business-tradeshow/