Ferguson Moving

The Problem

Ferguson Moving is an established moving company in Vancouver that has been operating since 1916. Their Vice-President Lorne MacInnes approach us in mid-2008 because the company’s website was buried in Google’s search results, well behind many upstart and much smaller local moving companies. He was frustrated by declining returns from their traditional advertising in local newspapers, Yellow Pages and flyer delivery campaigns, and wanted a new method to promote his company’s services. At this point, they had a basic brochure-looking website and only 3% of their new customers were coming from the Internet.

Our Solution

We rebuilt their website with a simple design that is based around generating sales leads for the company. To increase the website’s conversion we added a “Request An Estimate” call-to-action button on the homepage where potential customers can easily contact the company to request a cost estimate. We also structured and optimized their website around the most popular keywords that people use on search engines in the Vancouver area to research and select moving companies. After the website was rebuilt, we conducted an extensive search engine optimization (SEO) campaign to build backlinks and their website’s reputation on major Search Engines. To maintain Ferguson Moving’s competitive edge over their online competitors we also designed a social media campaign to increase their traffic and further build their long-term rankings on search engines.

The Result

• Web traffic increased by over 2,000% in 18 months
• The amount of new business generated from their website increase from 3% to 18%
• The company was able to triple its staff, from 15 to 45 employees to deal with the increase in business
• During the recent economic downturn, their revenues actually increased by 32.5%
• Their success story was featured as a cover story in local business magazine Make It Business
• Achieved top ranking for Ferguson Moving in all Vancouver moving related keywords on Google