Search engine users click on the organic (non-paid) listings 85% of the time. (Source: Forrester)
If you website’s content isn’t search engine optimized or you are only focused on paid advertising, then you are losing out on a lot of potential business. A well-designed website with some content related to your business isn’t enough anymore to achieve a high rank on search engines. You may rank well for searches related to your brand name but to capture all the massive potential of the billions of searches conducted each day on Google, you need to have your website optimized for the keywords that will drive traffic and conversions.
Google and its search engine competitors are constantly innovating their search ranking algorithms to ensure that quality websites with fresh content rise to the top. That is why we work with all our clients to develop a long-term content strategy to ensure a top ranking is achieved and maintained over time. If you want to be your industry’s leader online, then you need to have the most effective, keyword-targeted content in your industry niche.
Our search engine optimization experts can help you develop the most direct path to a top ranking and online business success.
How Search Engine Optimization (SEO) works:
To create and implement an effective search engine optimization strategy, these are the necessary steps:
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Optimization Audit
To get started we conduct a search engine optimization audit of your website which identifies the areas that are most in need of improvement. This allows us to focus on a customized strategy that ensures you will get the most benefit from our SEO package.
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Competitive Analysis
Along with the Optimization Audit, we also conduct a Competitive Analysis to see how your website ranks in relation to your direct competition and what you will need in order to rank as well or better than your competition.
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Keyword Analysis
Next, we use a number of in-house search analysis tools to identify the most valuable keywords that will bring the most targeted traffic to your website. We look for specialized keywords with a balance of high search volumes and low competition.
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Site Optimization
Then, we examine your website’s structure and code to remove barriers to search engine indexing. We also optimize your domain, link structure and structural sitemap to increase “deep linking” and generate more regular indexing of your content by search engine spiders.
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Usability Improvements
A search engine optimized website is only valuable if you can convert the traffic generated into leads and sales. This is why we evaluate your website’s overall functionality and usability to streamline how people navigate your website.
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Content Strategy
Using data from our keyword research, we optimize your on-page content so your targeted keywords are visible in the most effective areas of the content. We also work with you to develop a web content strategy because the key to search engine optimization is great content that immediately captures your visitor’s attention.
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Blog Creation
Search engines more regularly index and give higher long-term rankings to websites that are regularly updated. This is why we recommend that all our clients have a blog. We can help you create, maintain and regularly updated a professional blog with interesting content.
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Link Building
The most important part of search engine optimization is link building. Since Google’s algorithm identifies each incoming link to your website as a “vote”, you need valuable links to achieve top rankings. We focus on quality inbound links from relevant and reputable websites that are related to your industry.
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Real-time Monitoring
To monitor the progress of the search engine optimization campaign, we implement Google Analytics with extensive goal conversion tracking so you can measure the effectiveness of the SEO campaign.
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Conversion Optimization
Using our conversion optimization experience, we also analyze and improve how your website converts traffic from anonymous visitors to active customers for your business.
To learn more about how Search Engine Optimization can help your company’s website rise in the search rankings, please contact us for a free website consultation.
We work with you in 4 steps
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Consultation
One of our Search Engine Optimization Consultants will sit down with you to find out your overall project goals, budget and key product offerings. From there, we will conduct an optimization audit of your website to identify the specialized techniques that can make the biggest impact for your website’s rankings. Get your consultation >>
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Implementation
We begin the optimization process. We improve on-site factors like your website’s structure, coding and keyword density. We also focus on off-site factors like making sure your website is listed in important business directories. We build quality in-bound links from high ranking websites that are specifically related to your business.
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Monitoring & Reporting
After implementation, we continue to monitor the ranking of your website for the keywords that will bring you the most traffic. Detailed monthly reports of how well your search engine optimization campaign is performing are sent to you.
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Continuous Adjustments and Improvements
Finally, after a few months we will measure the effectiveness of how the optimization campaign has been for increasing your traffic and sales. At this point, once you have seen the potential of search engine optimization, we can work together to further refine a keyword and content strategy that will keep your website ranking near the top.
