Is your website really making your business money?
If you’re spending serious money designing and promoting a professional website, then you need a way to measure its success. Most companies already have a web analytics package implemented like Google Analytics or Omniture SiteCatalyst. These enterprise-level packages are great tools to monitor how people find and navigate your website. But how do you use the extensive analytics data provided by these packages to actually increase your own revenue? This is where we can help.
Whether you want to increase sales of your products or services, generate fresh leads or simply increase your brand awareness, our conversion optimization experts can help your business maximize your website’s overall effectiveness. It is often small, overlooked details in your website’s navigation, shopping cart or call-to-actions that make a huge difference in your conversion rate. Using Google’s Website Optimizer we can run split-testing to find the best call-to-actions to maximize your online conversions.
These are some of the tools we use to maximize your conversions:
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Google Website Optimizer
Marketing doesn’t have to be guess work anymore. You can find out exactly what your customers respond to using split-testing packages like Google’s powerful Website Optimizer.
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Social Media Analytics
Monitor what people are saying about your industry and company on social media websites like Facebook, Twitter and LinkedIn to gain important insights on how to improve your brand awareness, engage potential customers and participate in real-time conversations.
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Heat Maps
Heat mapping and site overlay tools can help you visually understand user behaviour and easily improve how visitors navigate your website. We can help you identify “dead areas” of your website that visitors ignore and maximize the conversion potential of your online real estate.
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Funnel Optimization
Understand the click path that visitors take on your website before they make a purchase or complete your lead generation form. Find out where visitors are getting confused and leave your website and why they don’t convert. This important data can help you improve your online conversion process and make more money from your current level of traffic.
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Goal Tracking
Every business website has to be structured in such a way that it furthers or directly achieves your business objectives. Setting up conversion goals is essential to monitoring how visitors navigate your website and convert into paying clients.
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Identify Traffic Sources
We can help you understand the website referrals and the exact search keywords that are sending you traffic that is converting.
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Online Advertising Integration
We can integrate all your online advertising campaigns, on Google Adwords, Yahoo Search Marketing, Microsoft Adcentre and Facebook Ads, so you easily measure the effectiveness of multiple campaigns in one place.
For most businesses, we find that Google Analytics is the right tool to use. It’s free, powerful and it easily integrates with Google’s Website Optimizer and the major online advertising platforms. Recent studies show that of the web’s top 10,000 websites 57% are using Google Analytics. We also work with Omniture’s SiteCatalyst and real-time analytic packages like ScoutLabs, Clicky, Woopra and ChartBeat.
To have a conversion optimization audit done on your website, please contact us for a free consultation. You may also want to view our most recent Google Analytics Whitepaper.
We work with you in 4 steps
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Consultation
One of our Google Analytics Qualified Consultants will sit down with you and show you how a fully-customized Web Analytics package can give you fresh insight into the effectiveness of your website. Get your consultation >>
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Implementation
We then implement Google Analytics for your website and train you how to use properly use it. We will set it up so that you can compare your Search Engine Optimization and Paid Search Marketing campaigns and measure exactly where you attain the best return on your investment.
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Monitoring & Reporting
After implementation, we can continue to monitor your account weekly to make sure you are meeting your bottom line. You will be provided with monthly reports that identify the strengths and weakness of your website’s online marketing effort.
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Continuous Adjustments and Improvements
Finally, you will be able to measure the effectiveness of our Internet marketing campaign in Google Analytics. We can continue to refine your online marketing campaign to specific regions, demographics and kinds of clients identified from your Analytics data.
