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Internet Marketing Tools

Written by Kyle Pearce on September 29, 2009

Google Webmaster Central

http://www.google.com/webmasters/

This is an essential tool for all webmasters who want to achieved better results in Google search.

Google Website Optimizer

http://www.google.com/websiteoptimizer/

An excellent free website testing and optimization tool offered by Google.

Google Trends

http://www.google.com/trends

Google Trends let’s you observe the most popular search terms in geographic regions across the world.

Google Analytics

http://www.google.com/analytics/

Google Anayltics is an excellent tool that tracks the visitors to your website. It provides essential information like the keywords used to find your site and the other websites that are linking to your site.

Compete

http://www.compete.com/

You can install their add-on for Internet Explorer and Firefox and view the popularity of each website you visit.

Wordtracker

http://www.wordtracker.com

Wordtracker is a useful tool for researching keywords for your website.  It can give you inspiration for new keywords, creating interesting content and discovering untapped market niches. Their  Keyword Effectiveness Index (KEI) is an excellent tool for brainstorming new keyword ideas.

Link Popularity Check

http://www.marketleap.com/publinkpop/

This is a great tool to check the popularity of your website and compare it with your closest competitors.

Site Report Card

http://www.sitereportcard.com/

Provides free website optimization reports. A useful analysis tool that you can use to improve your search engine rankings.

Google XMP Sitemaps

http://www.xml-sitemaps.com/

A sitemap that you submit directly to Google Webmaster can increase the ranking of your site in Google’s search results. This free tool allows you to create a sitemap that includes up to 500 pages. If you need to index more pages, we recommend the GSiteCrawler.

Nichewatch

http://www.nichewatch.com/

Search out niche keywords that can improve your search engine marketing strategy.

Crazy Egg

http://www.crazyegg.com/

Crazy Egg allows you to view your website traffic in stunning 3d visuals.

Facebook Lexicon

http://www.facebook.com/lexicon/

This new tool allows you to search any keyword and see how often it is being discussed by Facebook users.

Twitter Search

http://search.twitter.com/

Twitter’s search page allows you to search for keywords and see in real-time what is being talked about on Twitter.

Related Topics:

• What Is Internet Marketing?
• How Search Engines Work
• Search Engine Marketing Explained
• Content Management Systems (CMS) Explained
• What Is S.E.O.?
• What Is Web Analytics?

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