What Is Web Analytics?
Written by Kyle Pearce on September 29, 2009
Web analytics is an online tool that allows you to measure and and analyze your website’s performance so you can optimize your internet marketing initiatives. It allows you to directly track your sales conversions and the Return on Investment (ROI) from your online marketing investment.
We recommend Google Analytics to our clients because it is free and has all the features that small business need to track and analyze their website’s traffic.
Google Analytics
Google Analytics is an excellent tool for tracking all your online marketing initiatives, including organic SEO, paid search, referral links and email newsletters. If you do pay-per-click search campaigns with Google Adwords, Analytics integrates your accounts so you can easily track your keywords and Adwords marketing data.
With Google Analytics you will be able to:
- Track your visitors: how often they return, where they click and how long they spend on your website.
- See what keywords people are using on search engines to find your website
- View detailed reports, charts and graphs that give you visualized of the analytics data
- Examine clickable heat maps that tell you exactly where you customers are coming from
- Use the site overlay feature to see exactly where people are clicking on your website
- See on what pages people lose interest and leave your website
- Create goals and measurements to fine-tune your website’s performance
- Directly track your conversations and ROI for your online marketing
Related Topics:
- What Is Internet Marketing?
- How Search Engines Work
- Search Engine Marketing Explained
- Content Management Systems (CMS) Explained
- What Is S.E.O.?
- Internet Marketing Tools
Back > Internet Marketing Learning Center
COMMENTS