The most important single factor when building a website is to create a simple, user-friendly design that enables visitors to find what they looking for in as few clicks as possible
If people are confused by your website’s navigation or can’t determine exactly what your company can offer them, they will leave.
In addition to a well-designed and navigable website, you also want an intuitive interface that funnels visitors toward your product and service pages, and then offers an effective “call to action” to encourage them to make a purchase.
Why web usability is important:
- First Impressions Count
- People visiting your website from search engines will decide in the first 7 seconds whether your website is what they are looking for. If you are not immediately engaging your visitors with your website’s design and content, you will lose valuable potential customers.
- Provide What Users Need
- Users must be able to easily determine what your company is offering in terms of products or services and why they should do business with you. Even small changes can make a huge difference when you improve how your visitors read and navigate your website.
- Mobile Browsing
- The key trend to follow at the moment is the evolution toward mobile web browsing platforms. Your website must not only be effective in major web browsers, it must also be easy to navigate and make purchases from mobile devices.
- Social Media Ready
- Our Content Management System packages include a blog and seamless functionality that makes it easy for your visitors to share your content on social media sites like Twitter, Facebook and Digg-like social bookmarking websites.
- Competitive Advantage
- If users can find the information or services they need quicker on your website than with your competition, you will be the one to gain their business. As the Web evolves, it is important that you stay proactive and continually improve your website’s content and user experience.
Our web usability audits cover these important areas and pin-point the most important changes that can have the biggest impact for your business. When we build websites, we use visual wire-frames to identify the most user-friendly navigation structure for your business.
We work with you in 4 steps
1
Initial Consultation
One of our Web Design Consultants will conduct a usability analysis of the layout, navigation, accessibility and navigation of your website. We will also identify effective “calls to action” that will persuade your visitors to buy your products.
2
Web Usability Report
We will present you with a usability report that outlines the strengths and weakness of your website and work with you to improve your overall website usability.
3
Implementation of Usability Strategy
Once the usability strategy has been implemented, we will provide monthly reports that provide you with the latest information on how successful your website is in presenting your company’s products and services to its visitors.
4
Continuous Adjustments and Improvements
As the web is constantly changing, it is important to review your web usability at least every 6 months.
