SmarttNet Takes an Analytical Approach to Internet Marketing
Written by Smartt Team on December 2, 2009
VANCOUVER, BRITISH COLUMBIA – December 2, 2009
After 15 years of providing integrated Web solutions to businesses across Western Canada, Vancouver Internet marketing firm SmarttNet is setting out to help small and medium sized enterprises enter the profitable world of Web Analytics.
The recent addition of 4 Google Analytics Qualified Individuals to the company is a major expansion, but also a natural progression for SmarttNet, whose Chief Marketing Officer Martin Wong has always put hard numbers first when it comes to measuring the success of any marketing campaign.
“Web Analytics should be a cornerstone for any web strategy,” says Wong, “Especially with the economic downturn, it is absolutely essential for companies to measure and analyze any marketing activities. Web analytics can help you control your costs and optimize your return on investment by observing how your customers react and behave cross-channels.”
Google Analytics is a free and powerful tool that lets business owners measure website traffic and determine the effectiveness of their online marketing efforts. While it is free to install, small businesses stand to benefit greatly from the training and insights that Google Analytics Qualified Individuals can provide.
“Recent research from Forrester Research has shown that 75% of large enterprises consider Web Analytics technologies to be indispensable,” says Wong, “Through our expert implementation services and training programs, we want to bring the power of analytics to local businesses.”
SmarttNet is a full service Internet marketing firm with a long history of serving Vancouver’s business community. The company has roots as a connectivity provider and has since expanded to include co-location, web design, search engine optimization and social media marketing services.
With 4 Google Analytics Qualified Individuals in house, SmarttNet currently employs nearly ten percent of the 53 certified professionals in Canada.
For more information please contact
Jon Mandell
Writer and Media Specialist
jon.mandell@smartt.com
www.marketingsmartt.com
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