Using Goals in Google Analytics to Create Actionable Insights for Your Website
December 31, 2009 by Martin Wong
We are proud to announce the release of our first Google Analytics white paper, entitled “Using Goals in Google Analytics to Create Actionable Insight for your Website“. The paper outlines how businesses can set up goal tracking in Google Analytics to accurately measure their website’s effectiveness in converting visitors.
Download a copy (below) to learn how to set up a wide range of useful goals ranging from tracking newsletter signups, social media bookmarking to tracking the completion of an online sales process. The goal conversions outlined in the white paper are intended for websites of all sorts, including:
- Brand Awareness and Engagement Website: For brochure-style websites that don’t directly sell products or generates leads for your business.
- Lead Generating Website: For websites where you want visitors to contact you for further information about your products and services.
- E-commerce Sales Website: For online E-commerce stores where you want to track visitor behavior and analyze how they navigate through the online sales process. [Read more]
