Download a copy (below) to learn how to set up a wide range of useful goals ranging from tracking newsletter signups, social media bookmarking to tracking the completion of an online sales process. The goal conversions outlined in the white paper are intended for websites of all sorts, including:

• Brand Awareness and Engagement Website: For brochure-style websites that don’t directly sell products or generates leads for your business.
• Lead Generating Website: For websites where you want visitors to contact you for further information about your products and services.
• E-commerce Sales Website: For online E-commerce stores where you want to track visitor behavior and analyze how they navigate through the online sales process.

The reason why every website with Google Analytics needs conversion goals is that they allow you measure which search engine keywords and external traffic sources are providing traffic that is converting. They also provide insight into which landing pages and important content on your website is attracting the visitors that are using your website in a way that achieves your business goals.

With the actionable insights provided by well set goals, you can steadily improve the user experience for your visitors while making your website a more effective marketing tool for your business. This white paper provides step-by-step instructions to set up conversion goals in Google Analytics, and provides these other important tips on how to improve the effectiveness of your analytics data:

• How to filter traffic internal traffic from your company.
• How to create a visual sales funnel to track the sales process.
• How to create virtual pageviews for difficult-to-track goals that require JavaScript.

Download a copy of the white paper in PDF format here: Google Analytics White Paper