Using Filters in Google Analytics to Ensure Accurate Data

Using analytics software to track, measure and learn about the traffic on your website is an essential component of Internet marketing. With Google Analytics, you can apply filters to your website profile that  ensure you have the most accurate data possible. With these filters, you can separate out traffic from your webmaster and website editors so that you can focus on how your clients find and navigate your website.

To get started, you can access the Filter Manager in Google Analytics by clicking on “Analytics Settings” in the top left corner of your browser window. From the Analytics Settings page, click on “Filter Manager” in the bottom right. In the Filter Manager you can create a new filter by clicking on “+ Add Filter” link on top right of the “Existing Filters” table. [Read more]