How To Track Your Yahoo, Bing and Facebook PPC Ad Campaigns in Google Analytics
June 15, 2010 by Martin Wong
Whenever you run a PPC Ad Campaign, it is important that you track and optimize its business value. For Google Adwords, it is easy to use the automatically tagged URLs to track your campaigns in Google Analytics. For other PPC Ad Platforms, you will need to create your own custom tagged URLs for each landing page. Fortunately, this is easy to do and in a matter of minutes you can be tracking all your different PPC Accounts in the same Google Analytics account.
The key to tracking different PPC Ad Campaigns is Google’s URL Builder. Using this handy tool, you can track the conversions and return on investment from your online advertising spending. [Read more]
Using Filters in Google Analytics to Ensure Accurate Data
January 4, 2010 by Martin Wong
Using analytics software to track, measure and learn about the traffic on your website is an essential component of Internet marketing. With Google Analytics, you can apply filters to your website profile that ensure you have the most accurate data possible. With these filters, you can separate out traffic from your webmaster and website editors so that you can focus on how your clients find and navigate your website.
To get started, you can access the Filter Manager in Google Analytics by clicking on “Analytics Settings” in the top left corner of your browser window. From the Analytics Settings page, click on “Filter Manager” in the bottom right. In the Filter Manager you can create a new filter by clicking on “+ Add Filter” link on top right of the “Existing Filters” table. [Read more]
Using Goals in Google Analytics to Create Actionable Insights for Your Website
December 31, 2009 by Martin Wong
We are proud to announce the release of our first Google Analytics white paper, entitled “Using Goals in Google Analytics to Create Actionable Insight for your Website“. The paper outlines how businesses can set up goal tracking in Google Analytics to accurately measure their website’s effectiveness in converting visitors.
Download a copy (below) to learn how to set up a wide range of useful goals ranging from tracking newsletter signups, social media bookmarking to tracking the completion of an online sales process. The goal conversions outlined in the white paper are intended for websites of all sorts, including:
- Brand Awareness and Engagement Website: For brochure-style websites that don’t directly sell products or generates leads for your business.
- Lead Generating Website: For websites where you want visitors to contact you for further information about your products and services.
- E-commerce Sales Website: For online E-commerce stores where you want to track visitor behavior and analyze how they navigate through the online sales process. [Read more]
