SmarttNet Takes an Analytical Approach to Internet Marketing
December 2, 2009 by Smartt Team
VANCOUVER, BRITISH COLUMBIA – December 2, 2009
After 15 years of providing integrated Web solutions to businesses across Western Canada, Vancouver Internet marketing firm SmarttNet is setting out to help small and medium sized enterprises enter the profitable world of Web Analytics.
The recent addition of 4 Google Analytics Qualified Individuals to the company is a major expansion, but also a natural progression for SmarttNet, whose Chief Marketing Officer Martin Wong has always put hard numbers first when it comes to measuring the success of any marketing campaign.
“Web Analytics should be a cornerstone for any web strategy,” says Wong, “Especially with the economic downturn, it is absolutely essential for companies to measure and analyze any marketing activities. Web analytics can help you control your costs and optimize your return on investment by observing how your customers react and behave cross-channels.” [Read more]
10 Advantages of Online Marketing Vs. Traditional Media
November 27, 2009 by Kyle Pearce
A lot of small business people that I speak with are very curious about online marketing, but don’t understand how it can directly increase their business. Many of them are seeing less return from their advertisements in traditional media like The Yellow Pages, newspapers and direct mailing campaigns, and are looking to explore new ways of expanding their market share. When the advantages of online marketing are laid out, it is easy to see how it is oftentimes a more cost-effective marketing solution for small businesses.
These are some of the many advantages that online marketing offers over traditional media outlets: [Read more]
