How To Search Google Without Personalized Search Results
June 4, 2010 by Martin Wong
Google is now personalizing search results based upon your previous search history and your location (based on your IP address). Google has made it clear that personalizing search results is a significant part of its future search strategy so this is a trend that will continue. The result from personalized search is generally better and more accurate search results for most Google users.
However, if you want to search Google more objectively to see how your own website is ranking, for example, then Google’s personalized search can be very frustrating. Your website may be coming up first for important keywords when you are searching, but you’re not getting any traffic from these keywords because for everyone else you’re nowhere to be found on the first search results page. Fortunately, Google has made it easy to opt-out of the personalized search. [Read more]
