The Digital Marketing Road: 12 Trends for 2012
January 31, 2012 by Martin Wong
It’s the start of a new year, so we’re looking down the digital marketing road to see what lies ahead for 2012. Last year we saw marketing departments begin to integrate online campaigns into marketing operations. This year, we expect to see a shift in marketing budgets, with significant investments in digital marketing skills and infrastructure that will allow teams to respond in a more agile manner to the real world, in real time.
Facebook Privacy: No More Games of Tag
September 27, 2011 by Martin Wong
Ever been tagged in a photo in someone else’s Facebook album? There hasn’t been much you could do to prevent colleagues from tagging you on photos of the last office party – until now. Facebook has launched a new set of privacy and tagging features that give users more control. One of the most useful new privacy settings is Tag Review, and we recommend you add this to your company’s social media policy or at least make sure staff is aware of the benefits: to protect their privacy, and avoid those embarrassing photos that come up in their profiles before they’ve had a chance to untag themselves.
How it works:
1. Go to “Privacy Settings” on Facebook (on the top right, drop down menu beside HOME)
2. On the Privacy Settings menu page, find “How Tags Work” and click on “Edit Settings”
3. In the pop-up box, the “Tag Review” setting should be “On”.
4. If it’s “Off”, click on the option “Tag Review” and you will see this pop-up:
5. Select “Turn On Tag Review”, then select “Done” and voila!
From now on you will be prompted to either accept or decline tags on photos that your Friends have posted. When non-friends want to tag your posts or photos, they always need your approval.
TM Events case study summary
August 31, 2011 by Martin Wong
A Fully Immersed Social Event Experience™ Helps TM Events Trend in Canada
Event management company TM Events used social media during their 10th Anniversary Party to drive up awareness of their brand. This one campaign doubled Facebook page views and increased their fans and followers by more than 25%.
When TM Events decided to include social media as part of their 10th Anniversary Party, they turned to MarketingSmartt to create their social media campaign. They liked the philosophy behind MarketingSmartt’s Fully Immersed Social Event Experience™, which integrates social media activities with the physical venue to deliver measurable results.
TM Events CEO Traci Myles had two main goals behind adding social media to the party:
- To prove that social media built around an event can help companies gain Twitter followers and Facebook fans,
- To do it in a way that merged social media with an event in a fun, seamless, unique, and memorable way.
