The Necessity of Using Social Media to Promote Your Website

March 15, 2010 by Martin Wong 

Signaling a seismic shift in the way people discover and share content, Facebook has  surpassed Google as the #1 most-visited website this week. While  Google’s search continues to send the most traffic online, the power of engaging an audience using social media continues to grow. Facebook and Twitter currently dominate social traffic, with Facebook users responsible for 44% of social sharing and Twitter users contributing a respectable 29%.

As social sharing continues to grow, having a presence and engaging an audience in these channels will be a crucial part of promoting websites. Creating compelling content that users can easily share on their social networks is now as important as optimizing your content for search keywords. [Read more]