Using an Auto Poster to Take Back Control of your Time
Written by Smartt Team on May 20, 2009
Owning and running your own business can be a major drain on your time. There’s always so much to do, always so much to plan. No matter what you do, there’s always something else to do. If you’re like most entrepreneurs and self-employed business owners, the thought of adding another task to your daily schedule can be daunting, to say the least.
Yet, you know the importance of having an online presence and of updating your website. Writing and maintaining a blog is one of best ways to increase your SEO (Search Engine Optimization) and to get indexed by the search engines. Since blogs are updated frequently, search engines send their “spiders” to blogs frequently to index pages, which increases your ranking.
Unfortunately, many business owners don’t feel like they have the time to keep up with all that work on a daily basis. Between meeting clients, taking and filling orders, other business responsibilities and family obligations, it’s a wonder anyone has time to maintain their website, much less use a blog to gain market share.
But there is a solution. It all comes down to time management and how you use your time. The good news is, you don’t have to spend hours every day working on your site. In fact, you don’t even have to spend one minute every day working on your site in order to update it every day with real and informative content.
Sound like magic? It kind of is. It’s called auto poster. Auto posers allow you to write blog posts whenever you want and then schedule them to be posted at a later date. That way, you can write your blog posts in advance when you have time. Then, simply set your auto poster to post your blog at the time you choose. This allows you to post to your blog and update daily without having to do the work daily.
Scheduling your time isn’t as hard as it sounds either. The trick is in the planning. A small amount of planning now will save you hours of time in the future. Start by thinking of different topics related to your industry that you can write about. Make a list and every time you have an idea for a blog post, write it down and keep it in a safe place.
You’ll want to update your blog at least once a week, but two or three times a week is better. With those figures you’ll need between four and twelve posts per month. Once you’ve come up with enough topics, schedule some time to sit down and write all your blog posts at once. Post should be at least one paragraph long and contain interesting information that’s relevant to your audience. Be sure you write about something you know well. Not only will you sound more authoritative, but writing on a familiar topic is much easier to do then writing on a topic you have to research.
After you’ve written your posts, it’s time to set your auto poster. Simply set the date and time that you’d like your post to publish, click Publish and voila – your post will automatically publish at the date and time indicated. Do this for all your posts for the month, scheduling each post a few days apart, and you don’t have to worry about posting to your blog all month.
Now you’ll have an entire month to think of more ideas for posts – write them down as they come to you. But don’t forget to schedule time next month to write your blogs posts. Once you get into the flow, you’ll always have a cycle of posts ready and waiting to be posted on your site. Auto poster allows you to look like you’re posting on a daily basis, when in reality you’re off taking care of other commitments. It frees up your time to other things and still maintain a strong web presence.
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